Denim
How to break in raw denim without ruining it
Most advice about raw denim is superstition dressed as expertise. Here is what actually changes the outcome, in the order it matters.
2026-07-14 · 8 min read
Notes from the studio
Journal
Things we get asked often enough to write down properly. No trend reports, no lookbook captions — just what we have learned printing and wearing this stuff.
Process
Screen printing vs DTG, and why we still pull by hand
Two ways to get ink onto a shirt. They fail differently, cost differently, and suit completely different businesses.
2026-06-02 · 6 min read
Care
How to wash a printed tee so the print survives
Prints almost never fail in the wash. They fail in the dryer. Here is the short version.
2026-05-08 · 4 min read
Drop 05 goes up in eleven days
One email the morning it lands, one when it's gone. Nothing in between.
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